Trade marketing is the basic idea of marketing your products through the value chain and at the point of sales 1.e. the store. Consider it the idea of creating a demand for your product across the channel before it reaches the consumer. Basic method of trade marketing is focused on sales fundamentals, such as Distribution, Display, Promotion and price. With data and knowledge of sales fundamentals, trade marketing develops market strategy. In order to deliver trade market support sales force with well-designed fundamental.